What do you do when your e-commerce ads aren’t profitable? Most people throw darts at the wall, which is the wrong way to go. In this post, we’ll talk about systematically fixing your funnel as well as a powerful metric that nobody talks about.
Let’s be honest…if you’re doing your first cohort analysis, it’s probably because a VC or marketing manager asked you to run one. And you just want to figure out the quickest way to pump one out so that you can get back to important things like working on your startup.
In reality, if cohort analyses are relevant to you (i.e. you care about retention), then they might be the best indicator of health for your startup.
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